Organic Beverages are those produced from organic grains and fruits which have no synthetic pesticides, growth hormones, genetic engineering and artificial flavours, colours and preservative. Organic is a holistic style of farming that prioritises the health of the soil and surrounding habitat - focusing on long-term nourishment.
Certified organic beverages have been checked, audited and certified by a trusted certification agency with a set of standards to comply with. Organic Beverages are those produced from organic grains and fruits which have no synthetic pesticides, growth hormones, genetic engineering and artificial flavours, colours and preservative. Organic is a holistic style of farming that prioritises the health of the soil and surrounding habitat - focusing on long-term nourishment.
A natural beverage is the term used for drinks brewed and produced with minimal intervention, few additives as possible and a fully transparent process. Brands nurture the original flavours from the ingredients to keep their integrity until the final result.
Vegan beverages are the absence of animal derived ingredients. Common non-vegan ingredients used in some beverages include isinglass - made from dried fish bladders, gelatine, whey, lactose and honey. It can be difficult to spot a vegan drink by the label as producers are under no obligation to list animal products used in the production process..
Sustainable craft beverages decrease their use of natural resources. For beer - methods include upcycling used water, taking land stewardship initiatives and recovering carbon dioxide from the fermentation cycle. There are also repurposing efforts (including recycling casks, sourcing alternative energy, reducing plastics), supporting local economy, and conscious ingredient sourcing and use.
Gluten Free is the absence of the seed storage protein (gluten) found in certain cereal grains. Beer has the highest gluten content due to it’s fermentation process, which makes gluten free beers a great choice for sensitive drinkers. Other beverages can contain gluten from added flavours and other additives.
Craft beverages aren't a hugely well defined category but there are some common characteristics. It uses terms such as ‘small batch’, ‘carefully done’ or ‘made with love’. They are generally high-quality products coming from privately owned companies where integrity of the product story is prioritised. Craft tends to feel more unique where new techniques and experimental flavours are adopted, creating a more personal brand compared to mass produced products.
Zero Carbon means the brand has measured and offset 100% of the C02 emissions from their business operations, product production or other aspects of running their brand.